Catalonia has potential, and a lot! In many
sectors…
We all know that we have good products in
Catalonia, but probably we do not take advantage of all the knowledge and
quality that we have in our country. In general, we, including me, should learn
how to sell them. Why a simple prosecco or a champagne abroad is more popular
in terms of sales than cava? Why value
for money is cava cheaper than champagne
and sales of this sparkling wine from France are higher? The conclusion that I
have ended up is that we should improve the positioning of our products. Actually,
we should learn how to sell our products. Now just in the wine sector, also in
the industrial, technological and science sectors.
With all these previous affirmations, I am not meaning
that Italian or French wines are worse than Catalan. Just I am
saying that in general, Italians and French know how to sell them better.
A great example of quality applied to the food
industry is that a Catalan cava was awarded in 2013 as the second best wine in the world. The cava Gran Reserva 2008
from Muscàndia’s cellar (http://www.muscandia.com)
has been awarded with the silver medal at the Concours Mondial de Bruxelles (http://concoursmondial.com/en), which
is one of the most prestigious wine competition in Europe. In that year’s
edition, 8,200 wines were presented. So, they were good news for the cava’s sector.
Muscàndia is a small cellar located in Sant
Sadurní d’Anoia (in Alt Penedés, Catalunya), which is a region with a long
tradition in the wine industry. Obviously cava
have international presence but still is in the queue compared to other
sparkling wines.
Another example of quality is when the wine Clos Abella from Priorat was awarded as the best wine in the world by the specialised wine magazine Wine in China Magazine.
Another example of quality is when the wine Clos Abella from Priorat was awarded as the best wine in the world by the specialised wine magazine Wine in China Magazine.
To sum up, cava and wine,
like it happens in other sectors in Catalonia, have a huge potential. Now let’s
make the world understand our potential! Meanwhile, I am really looking forward
to tasting Muscàndia’s cava and Clos Abella's wine! What
about you?
Cheers!
