Did you know that blue wine already exists? It may seem unbelievable or an April Fool’s Day joke, but the truth is that it exists and comes from Spain. I have not tasted it yet, but I do have the curiosity and I am looking forward to drinking it.
It all started when six young entrepreneurs who did not have any experience in the wine industry wanted to innovate and created Gïk https://gik.blue/, which is, according to them, the world’s first blue wine.
Gïk is a bright blue base wine created from red and white grapes, then anthocyanin and indigo pigments are added to turn it blue and the wine is softened with sweeteners. It has 12 degree of alcohol and can be purchased for € 9.92 per bottle.
This company is an example of entrepreneurship and innovation and teaches us that things can be done in different ways or products can be different compared to the traditional ones. Moreover, it is an example of learning and achieving challenges because the six entrepreneurs had absolutely zero past experience of traditional winemaking. In addition, more challenges related to the wine industries could be (also for Gïk): commercialize any other wine colours, export this blue wine and other coloured wines around the world and put it in the wine menu from most of the restaurants.
Will the taste be different from the other wines? Will we be able in the future to go a restaurant and order a blue wine? Who knows… For the moment I just wish them luck and I am sure that I will try it in the nearest future.
Cheers!
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