FOSTER'S: THE MOST FAMOUS AUSTRALIAN BEER THAT ISN'T POPULAR IN AUSTRALIA

Today I'm doing an experiment and I've decided to write in English. First of all, many apologies if there are some mistakes or if the text is a bit difficult to understand. As you might have realised I'm not a native English speaker.  

The post is going to be about Foster's. It’s an Australian lager beer owned by the British brewing group SABMiller which was first produced in Melbourne in 1887 in order to differentiate from the traditional English ales that were drunk on that time. Surprisingly, this beer has never been so popular in Oceania and it isn't its first market. In addition, nowadays Australia has the lowest beer consumption in the last 66 years. This consumption has fallen 2.3% in the last year. On average, the consumption per capita of beer is 4.1 litres in that country. On the other hand, wine consumption has climbed 1.9% in the previous year. 

 

To my mind, Forter's is a beer that I'd drink just if I didn't have any other beer. So, I understand the Australians when they prefer the CUB (Carlton and United Breweries) beers such as Victoria Bitter or Carlton Draught.  Surprisingly, Foster's has a widespread popularity in Europe and in Brazil. In Europe the rights are owned by Heineken International and in Brazil by Brasil Kirin. An evidence  that Foster´s is such a popular beer is the fact that it's the second drunk lager in the UK, which is such a worthy merit for the company. Because for the price that it has, it's expensive compare to the competitors. That shows how a not really good product, in this case a beer, can be popular worldwide. It may have been the marketing, the design of the bottle, the origin from Australia, its packaging or its bright colour, who knows... or it may have been that British and others don´t appreciate real lagers. Sorry, if you are British and feel offended, it wasn't my intention. It isn't a good idea to make generalisations! And I’m aware that in the UK great beers can be found!

Focusing on the beer, Foster's is a 5% alcohol light lager beer (in my opinion, too light and insipid!) with bright colour.  It is said that is the perfect beer for who don´t like beer or just to refresh us.

In conclusion, Foster's is an example how the market overseas can be a good option for products that haven´t been successful internally. Don't you have enough internal demand? Try abroad! But believe me, try to sell quality.

Best wishes and beer!